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Consumers get in-person comparisons of products and features, and advice from salespeople who have more experience with A/V than they do. For retailers, being in touch with industry changes has never been as important as it is today. Accessories have always been a value-add, something to include in a sale of some large-ticket item such as an HDTV. Consumers are holding on to last year's big screen, but still want this year's features. This is where accessories are starting to become more of a necessity than a value-add.

Retail is a constantly changing environment. Brick-and-mortar stores have been watching the continuous migration of consumers as online retail carves out a larger market share. The economy has forced a need for endusers to educate themselves on every purchase, making sure they are getting as much as possible for their dollar. Digital formats are becoming more and more sophisticated, turning products into legacy devices in mere months. Consumers learn from their retail experience. They get inperson comparisons of products and features, and advice from salespeople who have more experience with A/V than they do. For retailers, being in touch with industry changes has never been as important as it is today.

Accessories have always been a value-add, something to include in a sale of some large-ticket item such as an HDTV Now that the industry has reached a point where the HD foundation is solid, the only logical thing to do is build up. Consumers are hold- ing on to last year's big screen, but still want this year's fea- tures. This is where accessories such as converters are starting to become more of a necessity than a value-add. Typically, most retail locations carry high-margin accessories such as cables and mounts. These days, our company is seeing much more interest from retail sales companies for full solu- tions. They are looking for an answer that will help customers who are looking to solve problems that emerge in a digital world, like getting a video signal from a laptop to an HDTV without running wires across the floor.

In the coming months, Atlona will provide solutions for consumers want- ing to take advantage of all the new features offered by the HDMI 1.4, as well as convert- ers for Mini DisplayPort. These products will be met with a large demand as these video for- mats proliferate in the market at the hands of industry giants such as Apple and Panasonic. Retailers will need to change their mindsets on accessories if they hope to stay on top of this trend. Those that do will have something to offer their customers between the big-screen purchases.