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This year, one of the highest acclaimed and fastest growing airport chains is launching the next generation of its stores. Airport Wireless, which started as a 90-square-foot cart selling cell phones and accessories in the early 1990s, will soon include two new concepts aimed at providing hot technology and helpful accessories to airline passengers in the US. The first Techshowcase location opened in late 2007 with a very specific model: it would only sell the hottest new technology on the market, and new products would constantly be moving in and replacing older ones. Soon, the company will be introducing the newest line of stores that will target a very different audience, Ilene Berman, said. Berman explained that she, her mother, and their management team use a very simple process for developing new concepts and improving their stores: talking to customers and employees. As a result, the company has been nationally recognized on numerous occasions.
This year, one of the highest acclaimed and fastest growing airport chains is launching the next generation of its stores. Airport Wireless, which started as a 90-square-foot cart selling cell phones and accessories in the early 1990s, will soon include two new concepts aimed at providing hot technology and helpful accessories to airline passengers in the US. The first Techshowcase location opened in late 2007 with a very specific model: it would only sell the hottest new technology on the market, and new products would constantly be moving in and replacing older ones. Soon, the company will be introducing the newest line of stores that will target a very different audience, Ilene Berman, said. Berman explained that she, her mother, and their management team use a very simple process for developing new concepts and improving their stores: talking to customers and employees. As a result, the company has been nationally recognized on numerous occasions.
