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StyleFeeder, which serves more than two million online shoppers per month, today revealed the top ten most coveted items and toys as well as the top ten most popular brands this holiday season among users of the site. StyleFeeder, the personal shopping engine, quickly learns each user's style and helps shoppers find apparel, accessories, shoes, furniture, home goods, jewelry and gadgets. StyleFeeder is able to glean overall trend data across the thousands of retail brands represented on the site.
Standing out among a total of 6.5 million product views from StyleFeeder's 1.4 million distinct products, this season's most coveted item is the portable Gigaware Micro Projector, a projector that features up to a 50-inch screen for techies on-the-go. And on top of every child's wishlist are all things related to the Zhu Zhu Pet Hamster toy, including the latest accessories and playsets. Many of the top items on the list are products that are hard to find or unavailable elsewhere on the web.
StyleFeeder's data also reveals popular brands around the country with a mix of results both surprising and predictable. Zales topped the list of most popular brands in more than 20 states, showing that jewelry has major staying power this holiday season. Not surprisingly, Diesel reigns supreme in New York, however DKNY is actually more popular in New Mexico than in New York. Victoria's Secret is hot in Utah, while Massachusetts online shoppers are going sporty with Adidas. Washington D.C. leans preppy, leading the national popularity of Lacoste and J. Crew. Southern belles are carrying Very Bradley bags and wearing Jessica Simpson shoes. Fifth Avenue designers are claiming stake in Nevada with Betsey Johnson and Christian Louboutin topping product views, while Californians prefer the playful styles of Juicy Couture.
"This year more than ever, online shoppers are taking to the Web in droves to search for big deals, new products and hard-to-find items this holiday season," said Philip Jacob, StyleFeeder's founder and CTO. "We gained first-hand insight into national and regional e-commerce trends from StyleFeeder's users that revealed some unexpected brand preferences. We think online retailers and major brands like Victoria's Secret and Zales may find some of the results surprising."
Measuring from the start of this year's holiday shopping season into mid-December, StyleFeeder compiled its data by tracking items that had a combination of the most page views and the most click-throughs to retailers. The data was drawn from the usage patterns of a pool of more than 2.5 million unique visitors. StyleFeeder collects this data from web site traffic patterns and refines it to inform algorithms that present first-time visitors with products that are tailored to their geographic area, in hopes that they will find products that are highly relevant to their search.
Most Coveted Holiday Items 2009
1. Gigaware Micro Projector
2. Everything is Better With Coke T-Shirt
3. University of Texas Longhorn Snuggie
4. LCD Monitor
5. Nikon Coolpix Digital Camera
6. Sylvania Radio Turntable with USB
7. Mr. Coffee Frappe Maker
8. Burberry Men's Trench Coat
9. Hunter Wellies
10. Fossil Silicone Watch
Most Coveted Holiday Toys of 2009
1. Zhu Zhu Hamster accessories & Zhu Zhu Pets Giant Hamster City Playset
2. Matchbox Classic Garage Playset
3. Disney Princess Nursery Playcenter
4. Propel Toys Micropter Helicopter
5. Dippin Dots Ice Cream Maker
6. Razor Ultra Pro Scooter
7. Barbie Glamour Jet
8. Sort it Out Family Game
9. Imaginarium Lego Activity Table and Chair Set
10. Ultimate Lego Vehicle Building Set
Top 10 Brands 2009 Nationwide
1. Nike
2. Zales
3. Diesel
4. Marc by Marc Jacobs
5. Guess
6. Adidas
7. Fossil
8. Juicy Couture
9. Puma
10. Victoria's Secret
Snapshot of Brand Trends: most popular brands by State*
-- Nevada - Betsey Johnson and Christian Louboutin
-- Utah - Victoria's Secret, second most popular to Adidas.
-- California - Juicy Couture
-- Alabama - Zales
-- New York - Diesel
-- Washington, D.C. & Massachusetts - Adidas
About StyleFeeder
StyleFeeder is a personal shopping engine that learns your style and helps you shop for apparel, accessories, shoes, furniture, home goods, jewelry and gadgets. StyleFeeder quickly learns your style so that every search on our site is personalized, returning products in your predicted order of preference. Through its recommendation engine and visual shopping interface (www.stylefeeder.com/explorer), StyleFeeder serves up products you will love, and even helps you find your StyleTwins across the globe. Combing through search thousands of stores and over 14 million products, StyleFeeder finds things that match your style using a proprietary recommendation technology.Jomashop coupon code
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