Watch sales slow in August

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Watch sales slow in August

LGI NETWORK DATA

RANDOLPH, N.J.- Watch sales fell in August compared to the same rime last year, with the lower and higher price points bearing the brunt of the double-digit declines, according to highlights included in LGI Network's "Time Tracker" newsletter.

Watch sales fell 18 percent on a same-store basis while unit sales dropped by 15 percent, according to LGI retail partner data, based upon $326 million in watch sales and 371,200 units sold for the month.

Sales in the $25,000 and up retail price point fell to $51 million, a 31 percent same-store drop over August 2008. The crucial $5,000 to $9,999.99 range, which made up a fifth of sales for the month, didn't fare much better, plummeting 28 percent to $64 million in total sales.

On the bright side, the $3,000 to $4,999.99 price-point range actually went up by ? percentage point, and the moderate pricepoint ranges saw lesser declines than the watches priced at either end of the continuum.

The industry is seeing a slowing from the rate of decline in the previous month, LGI notes, adding that relative to last year, a number of large institutional retailers and several thousand small independent storefronts exited the business, leading to a more challenging overall performance picture.

The LGI Network, which provides marketing and sales information to the world's leading luxury goods retailers, manufacturers and distrib- utors, launched its initial service, Time Tracker - which focuses on the U.S.-branded watch market - in February 2004.

For more information on watch data analysis, visit LGINetwork.com.

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